Creative Leader. Product Designer. Motorsports Enthusiast.

From Sydney to Seattle, Singapore to Seoul, Derrick has spent the past decade designing at scale — leading world-class teams at Coupang, Amazon, Rakuten, CommBank, and Fox Sports. As a Director of Product Design, he’s helped shape experiences used by millions, always blending curiosity, craft, and a sharp eye for what truly matters to users.

Creative Leader. Product Designer. Motorsports Enthusiast.
From Sydney to Seattle, Singapore to Seoul, Derrick has spent the past decade designing at scale — leading world-class teams at Coupang, Amazon, Rakuten, CommBank, and Fox Sports. As a Director of Product Design, he’s helped shape experiences used by millions, always blending curiosity, craft, and a sharp eye for what truly matters to users.

Creative Leader. Product Designer. Motorsports Enthusiast.
From Sydney to Seattle, Singapore to Seoul, Derrick has spent the past decade designing at scale — leading world-class teams at Coupang, Amazon, Rakuten, CommBank, and Fox Sports. As a Director of Product Design, he’s helped shape experiences used by millions, always blending curiosity, craft, and a sharp eye for what truly matters to users.

Creative Leader. Product Designer. Motorsports Enthusiast.
From Sydney to Seattle, Singapore to Seoul, Derrick has spent the past decade designing at scale — leading world-class teams at Coupang, Amazon, Rakuten, CommBank, and Fox Sports. As a Director of Product Design, he’s helped shape experiences used by millions, always blending curiosity, craft, and a sharp eye for what truly matters to users.

Creative Leader. Product Designer. Motorsports Enthusiast.
From Sydney to Seattle, Singapore to Seoul, Derrick has spent the past decade designing at scale — leading world-class teams at Coupang, Amazon, Rakuten, CommBank, and Fox Sports. As a Director of Product Design, he’s helped shape experiences used by millions, always blending curiosity, craft, and a sharp eye for what truly matters to users.

Director, Product Design, Core Shopping
2023 – Present

Currently, Derrick serves as design director at Coupang — the "Amazon" of South Korea and Taiwan, providing instant delivery on retail products, fresh produce, and other offerings such as payment and streaming services. Now expanding its global footprint with the acquisition of Farfetch.

He leads three strategic design teams consisting of senior managers, staff designers, and content strategists to transform the way people shop. In close partnership with executive leaders across Product, Fintech, and Engineering, these teams delivered a variety of work across loyalty & rewards, consumer electronics, compliance, and web experience — core pillars of Coupang’s growth.

While delivering results, Derrick is also responsible for driving team performance & other operations, as well as setting direction for manager development, recruiting, design practices, culture, and more.

Director, Product Design, Core Shopping
2023 – Present

Currently, Derrick serves as design director at Coupang — the "Amazon" of South Korea and Taiwan, providing instant delivery on retail products, fresh produce, and other offerings such as payment and streaming services. Now expanding its global footprint with the acquisition of Farfetch.

He leads three strategic design teams consisting of senior managers, staff designers, and content strategists to transform the way people shop. In close partnership with executive leaders across Product, Fintech, and Engineering, these teams delivered a variety of work across loyalty & rewards, consumer electronics, compliance, and web experience — core pillars of Coupang’s growth.

While delivering results, Derrick is also responsible for driving team performance & other operations, as well as setting direction for manager development, recruiting, design practices, culture, and more.

Director, Product Design, Core Shopping
2023 – Present

Currently, Derrick serves as design director at Coupang — the "Amazon" of South Korea and Taiwan, providing instant delivery on retail products, fresh produce, and other offerings such as payment and streaming services. Now expanding its global footprint with the acquisition of Farfetch.

He leads three strategic design teams consisting of senior managers, staff designers, and content strategists to transform the way people shop. In close partnership with executive leaders across Product, Fintech, and Engineering, these teams delivered a variety of work across loyalty & rewards, consumer electronics, compliance, and web experience — core pillars of Coupang’s growth.

While delivering results, Derrick is also responsible for driving team performance & other operations, as well as setting direction for manager development, recruiting, design practices, culture, and more.

Director, Product Design, Core Shopping
2023 – Present

Currently, Derrick serves as design director at Coupang — the "Amazon" of South Korea and Taiwan, providing instant delivery on retail products, fresh produce, and other offerings such as payment and streaming services. Now expanding its global footprint with the acquisition of Farfetch.

He leads three strategic design teams consisting of senior managers, staff designers, and content strategists to transform the way people shop. In close partnership with executive leaders across Product, Fintech, and Engineering, these teams delivered a variety of work across loyalty & rewards, consumer electronics, compliance, and web experience — core pillars of Coupang’s growth.

While delivering results, Derrick is also responsible for driving team performance & other operations, as well as setting direction for manager development, recruiting, design practices, culture, and more.

Director, Product Design, Core Shopping
2023 – Present

Currently, Derrick serves as design director at Coupang — the "Amazon" of South Korea and Taiwan, providing instant delivery on retail products, fresh produce, and other offerings such as payment and streaming services. Now expanding its global footprint with the acquisition of Farfetch.

He leads three strategic design teams consisting of senior managers, staff designers, and content strategists to transform the way people shop. In close partnership with executive leaders across Product, Fintech, and Engineering, these teams delivered a variety of work across loyalty & rewards, consumer electronics, compliance, and web experience — core pillars of Coupang’s growth.

While delivering results, Derrick is also responsible for driving team performance & other operations, as well as setting direction for manager development, recruiting, design practices, culture, and more.

Senior Manager, Product Design, Growth & Conversion
2021 – 2023

Reporting directly to the CPO, Derrick led the growth and conversion design teams at Rakuten, driving cross-functional collaboration with marketing, product, strategy, and engineering. He spearheaded high-impact initiatives — from reimagined onboarding flows to personalized incentives — and was the strategic force behind Rakuten’s award-winning cross-platform rewards hub. What began as a bold experiment quickly scaled into a core, organization-wide feature, transforming how the business activates and retains millions of users. 

Additionally, he championed contextual recommendations on the Chrome extension so members will never miss a cashback. The Button feature won the Favorite Chrome Extension of the Year 2021. 

Apart from shaping innovations, Derrick elevated design maturity for the growth and conversion tribe and helped establish top-notch recruiting, hiring, and onboarding practices. Both teams became company-wide functions responsible for product, visual, and motion design and were the “go-to” experts for design sprints, which inspired human-centered approaches within the organization at large.

Senior Manager, Product Design, Growth & Conversion
2021 – 2023

Reporting directly to the CPO, Derrick led the growth and conversion design teams at Rakuten, driving cross-functional collaboration with marketing, product, strategy, and engineering. He spearheaded high-impact initiatives — from reimagined onboarding flows to personalized incentives — and was the strategic force behind Rakuten’s award-winning cross-platform rewards hub. What began as a bold experiment quickly scaled into a core, organization-wide feature, transforming how the business activates and retains millions of users. 

Additionally, he championed contextual recommendations on the Chrome extension so members will never miss a cashback. The Button feature won the Favorite Chrome Extension of the Year 2021. 

Apart from shaping innovations, Derrick elevated design maturity for the growth and conversion tribe and helped establish top-notch recruiting, hiring, and onboarding practices. Both teams became company-wide functions responsible for product, visual, and motion design and were the “go-to” experts for design sprints, which inspired human-centered approaches within the organization at large.

Senior Manager, Product Design, Growth & Conversion
2021 – 2023

Reporting directly to the CPO, Derrick led the growth and conversion design teams at Rakuten, driving cross-functional collaboration with marketing, product, strategy, and engineering. He spearheaded high-impact initiatives — from reimagined onboarding flows to personalized incentives — and was the strategic force behind Rakuten’s award-winning cross-platform rewards hub. What began as a bold experiment quickly scaled into a core, organization-wide feature, transforming how the business activates and retains millions of users. 

Additionally, he championed contextual recommendations on the Chrome extension so members will never miss a cashback. The Button feature won the Favorite Chrome Extension of the Year 2021. 

Apart from shaping innovations, Derrick elevated design maturity for the growth and conversion tribe and helped establish top-notch recruiting, hiring, and onboarding practices. Both teams became company-wide functions responsible for product, visual, and motion design and were the “go-to” experts for design sprints, which inspired human-centered approaches within the organization at large.

Senior Manager, Product Design, Growth & Conversion
2021 – 2023

Reporting directly to the CPO, Derrick led the growth and conversion design teams at Rakuten, driving cross-functional collaboration with marketing, product, strategy, and engineering. He spearheaded high-impact initiatives — from reimagined onboarding flows to personalized incentives — and was the strategic force behind Rakuten’s award-winning cross-platform rewards hub. What began as a bold experiment quickly scaled into a core, organization-wide feature, transforming how the business activates and retains millions of users. 

Additionally, he championed contextual recommendations on the Chrome extension so members will never miss a cashback. The Button feature won the Favorite Chrome Extension of the Year 2021. 

Apart from shaping innovations, Derrick elevated design maturity for the growth and conversion tribe and helped establish top-notch recruiting, hiring, and onboarding practices. Both teams became company-wide functions responsible for product, visual, and motion design and were the “go-to” experts for design sprints, which inspired human-centered approaches within the organization at large.

Senior Manager, Product Design, Growth & Conversion
2021 – 2023

Reporting directly to the CPO, Derrick led the growth and conversion design teams at Rakuten, driving cross-functional collaboration with marketing, product, strategy, and engineering. He spearheaded high-impact initiatives — from reimagined onboarding flows to personalized incentives — and was the strategic force behind Rakuten’s award-winning cross-platform rewards hub. What began as a bold experiment quickly scaled into a core, organization-wide feature, transforming how the business activates and retains millions of users. 

Additionally, he championed contextual recommendations on the Chrome extension so members will never miss a cashback. The Button feature won the Favorite Chrome Extension of the Year 2021. 

Apart from shaping innovations, Derrick elevated design maturity for the growth and conversion tribe and helped establish top-notch recruiting, hiring, and onboarding practices. Both teams became company-wide functions responsible for product, visual, and motion design and were the “go-to” experts for design sprints, which inspired human-centered approaches within the organization at large.

Design Lead, Alexa Video
2018 – 2021

Derrick joined Alexa Entertainment in 2018 to help shape the future of multimodal interactions on Echo devices with both voice and touch-forward modalities.

He worked across several ecosystem-level projects, including Alexa App, Alexa on FireTV, Alexa in cars, Alexa voice shopping, Alexa entertainment, and various voice-forward smart home video experiences. 

In 2019, he joined Alexa Video to help the new team expand design practices and onboard new partnerships like Netflix, Hulu, Prime Video, Disney+, Food Network, etc, to Alexa's ecosystem. He led the enhancement and integration of voice-first design components for video content — a fully expressed design system — and shipped experiences for Echo Dot, Echo Spot, Echo Show 5, 8, 10, FireTV, and more. 

Simultaneously, Derrick also expanded the seedling design team in Alexa Video and helped develop practices and processes to hire and expand the team.

Design Lead, Alexa Video
2018 – 2021

Derrick joined Alexa Entertainment in 2018 to help shape the future of multimodal interactions on Echo devices with both voice and touch-forward modalities.

He worked across several ecosystem-level projects, including Alexa App, Alexa on FireTV, Alexa in cars, Alexa voice shopping, Alexa entertainment, and various voice-forward smart home video experiences. 

In 2019, he joined Alexa Video to help the new team expand design practices and onboard new partnerships like Netflix, Hulu, Prime Video, Disney+, Food Network, etc, to Alexa's ecosystem. He led the enhancement and integration of voice-first design components for video content — a fully expressed design system — and shipped experiences for Echo Dot, Echo Spot, Echo Show 5, 8, 10, FireTV, and more. 

Simultaneously, Derrick also expanded the seedling design team in Alexa Video and helped develop practices and processes to hire and expand the team.

Design Lead, Alexa Video
2018 – 2021

Derrick joined Alexa Entertainment in 2018 to help shape the future of multimodal interactions on Echo devices with both voice and touch-forward modalities.

He worked across several ecosystem-level projects, including Alexa App, Alexa on FireTV, Alexa in cars, Alexa voice shopping, Alexa entertainment, and various voice-forward smart home video experiences. 

In 2019, he joined Alexa Video to help the new team expand design practices and onboard new partnerships like Netflix, Hulu, Prime Video, Disney+, Food Network, etc, to Alexa's ecosystem. He led the enhancement and integration of voice-first design components for video content — a fully expressed design system — and shipped experiences for Echo Dot, Echo Spot, Echo Show 5, 8, 10, FireTV, and more. 

Simultaneously, Derrick also expanded the seedling design team in Alexa Video and helped develop practices and processes to hire and expand the team.

Design Lead, Alexa Video
2018 – 2021

Derrick joined Alexa Entertainment in 2018 to help shape the future of multimodal interactions on Echo devices with both voice and touch-forward modalities.

He worked across several ecosystem-level projects, including Alexa App, Alexa on FireTV, Alexa in cars, Alexa voice shopping, Alexa entertainment, and various voice-forward smart home video experiences. 

In 2019, he joined Alexa Video to help the new team expand design practices and onboard new partnerships like Netflix, Hulu, Prime Video, Disney+, Food Network, etc, to Alexa's ecosystem. He led the enhancement and integration of voice-first design components for video content — a fully expressed design system — and shipped experiences for Echo Dot, Echo Spot, Echo Show 5, 8, 10, FireTV, and more. 

Simultaneously, Derrick also expanded the seedling design team in Alexa Video and helped develop practices and processes to hire and expand the team.

Design Lead, Alexa Video
2018 – 2021

Derrick joined Alexa Entertainment in 2018 to help shape the future of multimodal interactions on Echo devices with both voice and touch-forward modalities.

He worked across several ecosystem-level projects, including Alexa App, Alexa on FireTV, Alexa in cars, Alexa voice shopping, Alexa entertainment, and various voice-forward smart home video experiences. 

In 2019, he joined Alexa Video to help the new team expand design practices and onboard new partnerships like Netflix, Hulu, Prime Video, Disney+, Food Network, etc, to Alexa's ecosystem. He led the enhancement and integration of voice-first design components for video content — a fully expressed design system — and shipped experiences for Echo Dot, Echo Spot, Echo Show 5, 8, 10, FireTV, and more. 

Simultaneously, Derrick also expanded the seedling design team in Alexa Video and helped develop practices and processes to hire and expand the team.